Concept project
DOUGH SOCIAL
Restaurants & cafés · Launch campaign
Social strategy & content
GIVE PEOPLE A REASON TO COME BACK.
A recognisable voice. Repeatable content ideas. A publishing rhythm that gives the brand something useful to say.
Discuss this serviceTHE PROBLEM
Posting more is not the same as saying something.
A disconnected calendar can produce plenty of content without building a clear brand impression. Each format needs a role in the larger conversation.
OUR APPROACH
Build the point of view before the calendar.
We define audience interests, content pillars and repeatable formats, then turn those into a practical editorial plan. Creative reviews connect what gets made to what the audience responds to.
WHAT WE CAN BUILD TOGETHER
THE WORK.
MADE CONCRETE.
[ 01 ]
Channel & audience review
A focused reading of the current presence and intended audience.
[ 02 ]
Content pillars
A small set of recurring themes grounded in the brand proposition.
[ 03 ]
Editorial formats
Repeatable visual and written ideas with a reason to exist.
[ 04 ]
Content calendar
A practical schedule connecting themes, formats and campaign moments.
[ 05 ]
Design & copy
Agreed posts, carousels, captions and adaptable layout systems.
[ 06 ]
Review & iteration
Observations from published content to guide the next editorial cycle.
Final deliverables, channels and production requirements are agreed for your project.
HOW IT COMES TOGETHER
A CLEAR WAY FORWARD.
01
Listen
Understand audience interests and the existing voice.
02
Shape
Define pillars, recurring formats and creative direction.
03
Create
Build the agreed calendar and content assets.
04
Refine
Review responses and adjust the next cycle.
THE THINKING, IN PRACTICE
RELATED EXPLORATIONS.
USEFUL TO KNOW
GOOD QUESTIONS.
Does this include community management?
Community management and response responsibilities are agreed separately, including tone, escalation and coverage.
Can you create video for social?
Yes. Video production and editing can be connected to this service with a defined scope and asset plan.
Do you guarantee followers or reach?
No. We agree useful objectives and review performance in context rather than promise audience growth.