SP—094 / Health & wellbeing · Visual identity
BREATH ROOM
A creative direction for a calm breathing-workshop identity.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop BREATH ROOM, a fictional concept for a calm breathing-workshop identity. Intimidating language and sweeping promises can make a first step feel harder. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People seeking a welcoming, understandable route into a wellbeing service.
The strategic idea
“TAKE A MOMENT.” is the central creative thought. Use a repeatable graphic device to make the brand recognisable before the full message is read. Lead with an accessible invitation, explain the experience, and avoid unsupported health or transformation claims.
The creative direction
An original leaf-inspired graphic, assertive typography and a #00C853 colour field create the visual language for BREATH ROOM. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
Let’s build something grounded in your audience, your offer and your next move.
Talk about your project