SP—033 / Beauty & personal care · Awareness campaign
COLOUR HOUR
A creative direction for makeup organised around personal expression.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop COLOUR HOUR, a fictional concept for makeup organised around personal expression. Overstated product language can obscure a simple, desirable routine. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People looking for a personal-care ritual that fits their taste and routine.
The strategic idea
“MAKE YOUR OWN SHADE.” is the central creative thought. Open with an occasion the audience recognises and give it a memorable new visual expression. Let texture, packaging and ritual establish desirability. Keep ingredient and efficacy language tied to evidence supplied by the brand.
The creative direction
An original bottle-inspired graphic, assertive typography and a #FFC700 colour field create the visual language for COLOUR HOUR. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
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