SP—107 / Education & learning · Outdoor concept
CURIOUS LAB
A creative direction for a science workshop concept.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop CURIOUS LAB, a fictional concept for a science workshop concept. A long course catalogue can hide the exciting, achievable first lesson. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
Learners deciding what to explore and whether a course fits their current level.
The strategic idea
“TRY THE QUESTION OUT.” is the central creative thought. Make the idea readable in a passing glance. A confident silhouette and a short campaign line carry the composition. Show what someone will make or practise, explain the learning journey, and invite a clear next step without invented credentials.
The creative direction
An original book-inspired graphic, assertive typography and a #FFC700 colour field create the visual language for CURIOUS LAB. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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