SP—026 / Beauty & personal care · Digital direction
DAILY VEIL
A creative direction for a face-care collection with translucent packaging.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop DAILY VEIL, a fictional concept for a face-care collection with translucent packaging. Overstated product language can obscure a simple, desirable routine. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People looking for a personal-care ritual that fits their taste and routine.
The strategic idea
“MEET YOUR MORNING RITUAL.” is the central creative thought. Translate the proposition into a clear screen hierarchy: brand, reason to care, and an obvious next step. Let texture, packaging and ritual establish desirability. Keep ingredient and efficacy language tied to evidence supplied by the brand.
The creative direction
An original bottle-inspired graphic, assertive typography and a #FFC700 colour field create the visual language for DAILY VEIL. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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