SP—038 / Consumer technology · Editorial campaign
FRAME RATE
A creative direction for a home display concept presented through framing.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop FRAME RATE, a fictional concept for a home display concept presented through framing. Feature-heavy messaging makes the human value of a product difficult to see. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People comparing useful technology and imagining how it fits into their lives.
The strategic idea
“SEE YOUR SETUP DIFFERENTLY.” is the central creative thought. Treat the message as an editorial statement, balancing expansive type with a deliberate moment of visual silence. Start with a recognisable use moment. Make the object distinctive and explain the relevant benefit without inventing specifications.
The creative direction
An original orbit-inspired graphic, assertive typography and a #0047FF colour field create the visual language for FRAME RATE. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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A FRESH ANGLE.
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