SP—190 / Energy & climate · Awareness campaign
FUTURE CURRENT
A creative direction for a business energy-planning service concept.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop FUTURE CURRENT, a fictional concept for a business energy-planning service concept. Complex systems and broad environmental language can hide what a service actually does. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People and organisations evaluating practical energy choices and their implications.
The strategic idea
“MAKE THE CHANGE CONCRETE.” is the central creative thought. Open with an occasion the audience recognises and give it a memorable new visual expression. Explain the practical step and the system around it. Use specific, substantiated language and keep illustrative concepts separate from environmental performance claims.
The creative direction
An original sun grid-inspired graphic, assertive typography and a #00C853 colour field create the visual language for FUTURE CURRENT. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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