SP—163 / Food & packaged goods · Digital direction
GRAIN DAY
A creative direction for a breakfast cereal identity.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop GRAIN DAY, a fictional concept for a breakfast cereal identity. A package must communicate flavour and personality before anyone tastes the product. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People choosing food for a daily occasion, a shared meal or a small treat.
The strategic idea
“START WITH SOMETHING SIMPLE.” is the central creative thought. Translate the proposition into a clear screen hierarchy: brand, reason to care, and an obvious next step. Choose one sensory or occasion-led idea and express it through a recognisable packaging and campaign system.
The creative direction
An original seed-inspired graphic, assertive typography and a #FFC700 colour field create the visual language for GRAIN DAY. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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