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SP—C23 / Egyptian food · Identity & campaign

Mshaltet El Moallem

Traditional Egyptian feteer inspires a warm identity and green-and-yellow campaign layouts, with product texture and Arabic storytelling at their centre.

Client project
Mshaltet El Moallem: campaign visual 1

The project

A connected set of brand applications and social campaign visuals for Mshaltet El Moallem.

The visual direction

Traditional Egyptian feteer inspires a warm identity and green-and-yellow campaign layouts, with product texture and Arabic storytelling at their centre.

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