SP—C23 / Egyptian food · Identity & campaign
Mshaltet El Moallem
Traditional Egyptian feteer inspires a warm identity and green-and-yellow campaign layouts, with product texture and Arabic storytelling at their centre.
Client projectThe project
A connected set of brand applications and social campaign visuals for Mshaltet El Moallem.
The visual direction
Traditional Egyptian feteer inspires a warm identity and green-and-yellow campaign layouts, with product texture and Arabic storytelling at their centre.





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