SP—115 / Finance & fintech · Social series
NORTH ACCOUNT
A creative direction for an account overview design study.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop NORTH ACCOUNT, a fictional concept for an account overview design study. Dense explanations and glossy promises can undermine understanding and confidence. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People trying to understand a financial product, its terms and its practical purpose.
The strategic idea
“KNOW WHERE THINGS STAND.” is the central creative thought. Frame the same idea at three distances: an immediate hook, a close detail and a final invitation. Put clarity before persuasion. Explain the task and material conditions using illustrative examples without claims of guaranteed financial benefit.
The creative direction
An original steps-inspired graphic, assertive typography and a #0047FF colour field create the visual language for NORTH ACCOUNT. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
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