SP—056 / Software & digital products · Editorial campaign
NORTH TASK
A creative direction for a simple planning tool for small teams.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop NORTH TASK, a fictional concept for a simple planning tool for small teams. Abstract promises make it hard for a prospective user to understand the first useful action. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
Teams and individuals evaluating software for a specific task or workflow.
The strategic idea
“KEEP THE NEXT STEP IN SIGHT.” is the central creative thought. Treat the message as an editorial statement, balancing expansive type with a deliberate moment of visual silence. Show the task, the interface and the next step. Make the product story concrete with clearly illustrative sample content.
The creative direction
An original grid-inspired graphic, assertive typography and a #0047FF colour field create the visual language for NORTH TASK. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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