SP—179 / Home & interiors · Packaging direction
OPEN LIVING
A creative direction for a versatile living-room collection.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop OPEN LIVING, a fictional concept for a versatile living-room collection. Styled perfection can make a product difficult to imagine in a real home. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People selecting objects and furniture to shape how a room feels and works.
The strategic idea
“LIVE A LITTLE YOUR OWN WAY.” is the central creative thought. Explore how a graphic signature travels from a large campaign canvas to the smaller scale of a branded object. Connect form and function to an ordinary living moment. Give the object a strong silhouette and the collection a consistent design language.
The creative direction
An original chair-inspired graphic, assertive typography and a #FF5A00 colour field create the visual language for OPEN LIVING. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
Let’s build something grounded in your audience, your offer and your next move.
Talk about your project