SP—042 / Consumer technology · Awareness campaign
PIXEL HABIT
A creative direction for a colourful desktop gaming-accessory range.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop PIXEL HABIT, a fictional concept for a colourful desktop gaming-accessory range. Feature-heavy messaging makes the human value of a product difficult to see. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People comparing useful technology and imagining how it fits into their lives.
The strategic idea
“MAKE ROOM FOR PLAY.” is the central creative thought. Open with an occasion the audience recognises and give it a memorable new visual expression. Start with a recognisable use moment. Make the object distinctive and explain the relevant benefit without inventing specifications.
The creative direction
An original orbit-inspired graphic, assertive typography and a #0047FF colour field create the visual language for PIXEL HABIT. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
Let’s build something grounded in your audience, your offer and your next move.
Talk about your project