SP—009 / Drinks & beverages · Visual identity
POP DISTRICT
A creative direction for colourful soda for an impromptu gathering.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop POP DISTRICT, a fictional concept for colourful soda for an impromptu gathering. A busy shelf gives a new beverage very little time to explain why it belongs. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People choosing a drink for a moment, a mood or a daily ritual.
The strategic idea
“OPEN SOMETHING UNEXPECTED.” is the central creative thought. Use a repeatable graphic device to make the brand recognisable before the full message is read. Turn flavour, occasion and packaging into one recognisable visual cue. Carry that cue from the first impression to the point of choice.
The creative direction
An original can-inspired graphic, assertive typography and a #FF5A00 colour field create the visual language for POP DISTRICT. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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