SP—028 / Beauty & personal care · Social series
ROOT ROOM
A creative direction for hair care using an architectural shelf identity.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop ROOT ROOM, a fictional concept for hair care using an architectural shelf identity. Overstated product language can obscure a simple, desirable routine. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People looking for a personal-care ritual that fits their taste and routine.
The strategic idea
“MAKE SPACE FOR HAIR DAYS.” is the central creative thought. Frame the same idea at three distances: an immediate hook, a close detail and a final invitation. Let texture, packaging and ritual establish desirability. Keep ingredient and efficacy language tied to evidence supplied by the brand.
The creative direction
An original bottle-inspired graphic, assertive typography and a #FFC700 colour field create the visual language for ROOT ROOM. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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