SP—022 / Fashion & apparel · Launch experience
SECOND SKETCH
A creative direction for experimental accessories using unfinished linework.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop SECOND SKETCH, a fictional concept for experimental accessories using unfinished linework. An endless stream of product images makes distinct collections feel interchangeable. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People who choose clothing as an expression of identity and everyday intent.
The strategic idea
“NOT QUITE EXPECTED.” is the central creative thought. Build a welcoming entry into the brand through a focused digital composition and one clear invitation. Build a visual attitude around silhouette, material and styling. Connect the collection story to the way people actually wear it.
The creative direction
An original fabric-inspired graphic, assertive typography and a #A100FF colour field create the visual language for SECOND SKETCH. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
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