SP—077 / Real estate & places · Outdoor concept
STREET LEVEL
A creative direction for a mixed-use street-front development.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop STREET LEVEL, a fictional concept for a mixed-use street-front development. Property marketing often reduces a place to floor area and generic lifestyle language. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People comparing places to live, work or build a new routine.
The strategic idea
“CLOSE TO YOUR EVERYDAY.” is the central creative thought. Make the idea readable in a passing glance. A confident silhouette and a short campaign line carry the composition. Make the relationship between space and daily life tangible. Pair a distinctive place identity with clear, verified property information.
The creative direction
An original building-inspired graphic, assertive typography and a #00C853 colour field create the visual language for STREET LEVEL. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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A FRESH ANGLE.
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