SP—159 / Sport & fitness · Packaging direction
WEEKEND LEAGUE
A creative direction for an amateur team-sports league.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop WEEKEND LEAGUE, a fictional concept for an amateur team-sports league. Elite imagery can make everyday participation feel distant or intimidating. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People looking for a sport, class or community that fits their motivation.
The strategic idea
“YOUR WEEK HAS A HIGHLIGHT.” is the central creative thought. Explore how a graphic signature travels from a large campaign canvas to the smaller scale of a branded object. Build energy around the decision to show up. Make the activity and first-session experience understandable and inviting.
The creative direction
An original track-inspired graphic, assertive typography and a #00C853 colour field create the visual language for WEEKEND LEAGUE. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
Let’s build something grounded in your audience, your offer and your next move.
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