Concept project
OFFBEAT
Sparkling drink · Brand campaign
Drinks & beverages
MAKE THE SHELF FEEL SMALL.
People choosing a drink for a moment, a mood or a daily ritual.
10 ORIGINAL CONCEPT EXPLORATIONSTHE CATEGORY CHALLENGE
A REASON TO LOOK AGAIN.
A busy shelf gives a new beverage very little time to explain why it belongs.
OUR CREATIVE APPROACH
FIND THE HUMAN ANGLE.
Turn flavour, occasion and packaging into one recognisable visual cue. Carry that cue from the first impression to the point of choice.
Explore projects
10 concept projects / All / Drinks & beverages
1—10
Concept project
PEEL THEORY
Drinks & beverages · Launch campaign
Concept project
STILL HOUR
Drinks & beverages · Digital direction
Concept project
POP DISTRICT
Drinks & beverages · Visual identity
Concept project
DAYDROP
Drinks & beverages · Social series
Concept project
FIZZ FOLK
Drinks & beverages · Editorial campaign
Concept project
MELTLINE
Drinks & beverages · Outdoor concept
Concept project
WILD SIP
Drinks & beverages · Launch experience
Concept project
NOON WATER
Drinks & beverages · Packaging direction
Concept project
ORBIT TONIC
Drinks & beverages · Awareness campaign