Concept project
BRIGHT GRID
Energy & climate · Brand platform
Energy & climate
MAKE CHANGE UNDERSTANDABLE.
People and organisations evaluating practical energy choices and their implications.
10 ORIGINAL CONCEPT EXPLORATIONSTHE CATEGORY CHALLENGE
A REASON TO LOOK AGAIN.
Complex systems and broad environmental language can hide what a service actually does.
OUR CREATIVE APPROACH
FIND THE HUMAN ANGLE.
Explain the practical step and the system around it. Use specific, substantiated language and keep illustrative concepts separate from environmental performance claims.
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SUN WORKS
Energy & climate · Launch campaign
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CURRENT CIRCLE
Energy & climate · Digital direction
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NEXT WATT
Energy & climate · Visual identity
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REPAIR ROOM
Energy & climate · Social series
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LOOP MATERIAL
Energy & climate · Editorial campaign
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GREEN QUESTION
Energy & climate · Outdoor concept
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ROOF NOTE
Energy & climate · Launch experience
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POWER WINDOW
Energy & climate · Packaging direction
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FUTURE CURRENT
Energy & climate · Awareness campaign