SP—032 / Beauty & personal care · Packaging direction
BARE FORM
A creative direction for minimal personal care with simple usage hierarchy.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop BARE FORM, a fictional concept for minimal personal care with simple usage hierarchy. Overstated product language can obscure a simple, desirable routine. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People looking for a personal-care ritual that fits their taste and routine.
The strategic idea
“KEEP THE ROUTINE CLEAR.” is the central creative thought. Explore how a graphic signature travels from a large campaign canvas to the smaller scale of a branded object. Let texture, packaging and ritual establish desirability. Keep ingredient and efficacy language tied to evidence supplied by the brand.
The creative direction
An original bottle-inspired graphic, assertive typography and a #FFC700 colour field create the visual language for BARE FORM. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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