SP—098 / Health & wellbeing · Launch experience
OPEN MAT
A creative direction for an inclusive introductory yoga studio.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop OPEN MAT, a fictional concept for an inclusive introductory yoga studio. Intimidating language and sweeping promises can make a first step feel harder. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People seeking a welcoming, understandable route into a wellbeing service.
The strategic idea
“THERE IS ROOM FOR YOU.” is the central creative thought. Build a welcoming entry into the brand through a focused digital composition and one clear invitation. Lead with an accessible invitation, explain the experience, and avoid unsupported health or transformation claims.
The creative direction
An original leaf-inspired graphic, assertive typography and a #00C853 colour field create the visual language for OPEN MAT. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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A FRESH ANGLE.
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