SP—030 / Beauty & personal care · Outdoor concept
PALM NOTE
A creative direction for hand care designed as a portable everyday object.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop PALM NOTE, a fictional concept for hand care designed as a portable everyday object. Overstated product language can obscure a simple, desirable routine. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People looking for a personal-care ritual that fits their taste and routine.
The strategic idea
“CARE, CLOSE AT HAND.” is the central creative thought. Make the idea readable in a passing glance. A confident silhouette and a short campaign line carry the composition. Let texture, packaging and ritual establish desirability. Keep ingredient and efficacy language tied to evidence supplied by the brand.
The creative direction
An original bottle-inspired graphic, assertive typography and a #FFC700 colour field create the visual language for PALM NOTE. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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