SP—031 / Beauty & personal care · Launch experience
SCENT CHAPTER
A creative direction for fragrance with distinct visual chapters for each scent.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop SCENT CHAPTER, a fictional concept for fragrance with distinct visual chapters for each scent. Overstated product language can obscure a simple, desirable routine. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People looking for a personal-care ritual that fits their taste and routine.
The strategic idea
“WEAR A DIFFERENT STORY.” is the central creative thought. Build a welcoming entry into the brand through a focused digital composition and one clear invitation. Let texture, packaging and ritual establish desirability. Keep ingredient and efficacy language tied to evidence supplied by the brand.
The creative direction
An original bottle-inspired graphic, assertive typography and a #FFC700 colour field create the visual language for SCENT CHAPTER. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
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A FRESH ANGLE.
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