SP—162 / Food & packaged goods · Launch campaign
SPOON FOLK
A creative direction for a shareable spread collection.
Concept projectAn independent creative concept for a fictional brand, not commissioned client work.
The hypothetical brief
Develop SPOON FOLK, a fictional concept for a shareable spread collection. A package must communicate flavour and personality before anyone tastes the product. The assignment is to make the proposition distinctive across a campaign poster, a social composition, a motion storyboard and a contextual application.
Who it’s for
People choosing food for a daily occasion, a shared meal or a small treat.
The strategic idea
“GOOD THINGS GO AROUND.” is the central creative thought. Lead with the product premise, then make the next action unmistakable. The headline and emblem work as a compact launch signature. Choose one sensory or occasion-led idea and express it through a recognisable packaging and campaign system.
The creative direction
An original seed-inspired graphic, assertive typography and a #FFC700 colour field create the visual language for SPOON FOLK. The four compositions change scale, pacing and framing while retaining the same signature.
This exploration demonstrates creative thinking and craft. It has not run as a live campaign, so no commercial results are claimed.
YOUR BRAND.
A FRESH ANGLE.
Let’s build something grounded in your audience, your offer and your next move.
Talk about your project