Client project
Pura
Dairy · Product campaign
Food & packaged goods
PUT APPETITE INTO THE IDEA.
People choosing food for a daily occasion, a shared meal or a small treat.
10 ORIGINAL CONCEPT EXPLORATIONSTHE CATEGORY CHALLENGE
A REASON TO LOOK AGAIN.
A package must communicate flavour and personality before anyone tastes the product.
OUR CREATIVE APPROACH
FIND THE HUMAN ANGLE.
Choose one sensory or occasion-led idea and express it through a recognisable packaging and campaign system.
Explore projects
11 projects / All / Food & packaged goods
1—11
Concept project
CRUNCH THEORY
Food & packaged goods · Brand platform
Concept project
SPOON FOLK
Food & packaged goods · Launch campaign
Concept project
GRAIN DAY
Food & packaged goods · Digital direction
Concept project
LITTLE JAR
Food & packaged goods · Visual identity
Concept project
PASTA PARTY
Food & packaged goods · Social series
Concept project
COCOA CHAPTER
Food & packaged goods · Editorial campaign
Concept project
SEED SOCIAL
Food & packaged goods · Outdoor concept
Concept project
PANTRY NOTE
Food & packaged goods · Launch experience
Concept project
TASTE TRAIL
Food & packaged goods · Packaging direction
Concept project
HONEY HOUR
Food & packaged goods · Awareness campaign